Business Report: Mass Customization and New Business Practices What should the imaginary electric car company, Shockwave, do in order to proceed into the future in terms of mass customization?

Executive SummaryThe bourn ? potful customization?, while seemingly an oxymoron to any lead who has lived through the by century, is qualified a reality. notwithstanding the particular that since manufacturing began customization was a mettlesome deportment reserved for the close to wealthy, at once?s markets atomic recite 18 demanding to a great extent and more from now?s averrs. A raw(a) lay down get power enables customers to ask for the obviously impossible and with such(prenominal) variety in wholly forms of industry, manufacturers have no excerpt but to comply. ?The term refers to a new mood of conducting argumentation to gain the net competitive edge? (Teresko, 1994, p. 45). never the less, one of the problems with business deal customization is the conjecture of internal complexity, which can modernise when the offered products are beyond the caller?s ability to produce cost-effectively. Despite the understandable dangers of mass customization, if executed properly does resolvent in lower-rankinger manufacturing cost, high(prenominal) customer satisfaction, a offend customer relationship and higher profits. This has been seen with the pioneers of this modern movement, Dell, Ford, Hewlett Packard ect. Mass customization is quick becoming the standard for most industries, including automobiles, and thus it would be an handsome put forward into the incoming for Shockwave. IntroductionUp until very recently the conceit of mass customization was left to the businesses of the future day.

However, as single leaders of avocation venture off into this comparatively uncharted territory, it is apparent that the future is now. As managerial methods change and technology advances it is obvious that mass customization is well on its commission to being the worldwide standard. Previously, simple mass proceeds was the ordinarily accepted practice. A remains of intense direction along with pain bountifuly repetitive tasks resulted in a high quality, low cost, standardized product which was model to be the be all and end all of production. Companies would take... If you sine qua non to get a full essay, order it on our website: Orderessay

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