The Likely Economic Impact of the Olympics 2012 on London

On 6th July 2005, London was awarded to host one of the about prestigious casefuls on earth. In the view of hosting this screen of competitions shed a wider effect on national and international scale. In the wide scale, staging of a hallmark sport event can offer a significant improvement to the scrimping of a city or region in where it is held (Toohey and veal 2007). Further more(prenominal), London 2012 will not only be an fortune for this generation to support GB competing team in their place it is also much(prenominal) an opportunity for businesses in the United acres to take advantage of plus in expenditure and broader economic impacts, for ex angstromle improve additional income, increase output and productiveness (VISA 2011; Blake 2005).

According to PricewaterhouseCoopers European Economic Outlook (PCEEO), big events such as this can have incredible gravity for afield tourist to visit United Kingdom Pre-Olympics, during and post-Olympics. That is why this sort of events can act as a trigger to increase the popularity of bidding to host such mega events. It is true that more and more cities, regions and countries are willing to host mega sport events in localize to enhance their prestige, status and gain maximum benefit in the short and long edge (2004).



Most useful at this stage to ponder on different ways of which fast event and mega event have been defined. Numerous authors have assay to define Sporting Event and Mega Event over the years.
Ritchie & Yangzhou (1987, p. 20) define Mega-Event as;
major one-time or recurring events of limited duration, which serve to enhance the awareness, appeal and profitability of a touristry destination in the short and/or long term
Additionally, Hillier defines Olympic Movement as;
to contribute to building a peaceful and better world by educating youth through and through sport practised without discrimination of any kind in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair...If you unavoidableness to get a full essay, order it on our website: Orderessay



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