Gap Analysis: Intersect Investments

Running head: GAP ANALYSIS : INTERSECT INVESTMENTS chess opening Analysis: Intersect Investments Intersect Investments, like most pecuniary service firms, has struggled to survive since September 11, 2001. The unpredictable environment has go away many scrambling to retain their client and the trust of Wall Street. To abet resolve these issues and increase revenues the CEO of Intersect, crude(a) Jeffers, has developed a customer intimacy model. This model is meant to create stronger customer bonds, a broader selection of products and show the firms commitment to a high aim of ethical conduct. Since this program launched a year ago, it has been met with opposition at the gross revenue level. The old Executive Vice professorship of trade and Sales was recently replaced by a Janet Angelo who has had old grow implementing such a plan. Janet get out have to overcome resistance from long time sales employees of Intersect for this plan to be successful. She has strict 12-month time frame to make this changes work. Situation Analysis neck and Opportunity Identification In the past few years of 9/11/01 the financial industry has been in a unending state of flux. Intersect Investments has been under constant pressure losing clients and revenue.

Frank Jeffers has done what he poop to keep the company afloat. He realized that customers are looking for up-to- minute products with expert advice. A year ago, Frank indentified a new vision appropriate a broad set of products and services to consumer and small agate line customers using a model of customer intimacy that will bring long-term relationships based on trust and cherish to the customer (University of Phoenix, 2011). This new model has received resistance from the sales force management who do not believe it can work. Frank has already has to replace his Executive Vice President of Sales and Marketing who did not support his plan. The new EVP Janet Angelo has past experience implementing such plans. She has... If you want to get a beneficial essay, order it on our website: Orderessay

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