Mo'men International Marketing Research Plan

A.Situation analysis: Definition of company & product. Momen is an Egyptian stiff intellectual nourishment chain, with branches all over Cairo, Alexandria and El Mansoura. The restaurants menu offers a selection of sandwiches, featuring mainly beef, chicken and seafood, in addition to an mixture of finger foods and side battle arrays. B.Problem formulation. Momen is thinking of expanding internationally and is considering London, UK, for its new branch. The advise needs to make a decision about the accident of such a thing and how to proceed with the needed go to make such a decision. C.What kind of information do we need. Generally, we need data to assess market potential going away and enthronisation climate, as well as the risks and costs of run in the UK market. The next step is to make an explicit military rank of indigence in the UK, specifically the London fast food market, which is weighty when considering initial market entry, because of the high cost s and uncertainness associated with entry new markets. Consequently, the Momen counsel has to make an initial assessment of withdraw potential in the market. standby Data: Secondary data is particularly blue-chip in assessing opportunities in countries with which the management has small-minded familiarity. We need substitute(prenominal) data to: 1.

Develop estimates of demand in the UK, using lead-lag analysis and econometric forecasting models, but more(prenominal) preferably using replacing indicators and barometric procedures. For the UK market, surrogate indicators are not appropriate, as they are useful in markets where little data is available, market potential is limite d and relatively yokelish estimates will su! ffice. Barometric procedures, on the other hand, provide more precise estimates at both the aggregate market aim and for specific market segments. 2.Assess the point of market interconnectedness, using macroeconomic trade data, data concerning flows amid countries and industry and product market data. In this... If you want to fuck off a full essay, order it on our website: OrderEssay.net

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