Marketing

commercializeing is a process by which companies create treasure for customers and class strong customer relationships to capture value from customers in reward i.e. Marketing is managing profitable customer relationships * Needs: States of felt deprivation. * personalizedfood, clothing, warmth, safety * Socialbelonging and affection * Individual have sex and self-expression * Wants: The form human inevitably take as they atomic number 18 determine by finishing and psyche personality. * Form that motifs take as they ar shaped by culture and individual personality * Demands: Human desires are backed by get power. * Wants backed by buying power Mas small-scales Hierarchy Market offerings: Some compounding of overlaps, services, information, or experiences offered to a merchandise to satisfy a need or want. Marketing shortsightedness: The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. telephone exchange: The act of obtaining a desired object from someone by offering something in return. Market: The set of all demonstrable and potential buyers of a product or service.

Understanding the market and Customer Needs * Customers * Value and satisfaction * Marketers * right on the right level of expectations * Not too high or low Marketing management: the art and science of choosing taper markets and mental synthesis profitable relationships with them Market segmentation: dividing the markets into segments of customers Target mark et: which segments to blow The value pro! position is the set of benefits or values a company promises to deliver to customers to satisfy their needs Production model is the root that consumers will favor products that are available or passing affordable. Organization therefore focuses on production & adenylic acid; dispersion efficiency. Generally implies commodity products. Product concept is the head that...If you want to get a full essay, order it on our website: OrderEssay.net

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