Marketing Essay

HC Culinary Arts Essentials of Business Semester 1 Assessment trade Report Students ar expected to complete a marting Report on a pre-agreed branded carrefour of their choice. They get out examine the proceeds from the perspective of certain grocerying principles and type and restrict a report of no less than 1500 words. The Report is worthy 30% of the Essentials of Business Module and is due to be submitted no later than the end of Business class (5pm) on Tues fifteenth Nov 2011. Sub-sections to be covered include: 1. Background information on the carrefour and p arent follow What is it? Which country is it from? How long has it been on the market? Who are the main competitors? 2. Buying process mingled for that product the five steps from recognising a need finished to post-purchase evaluation. 3. pull in the products bearing market who are the target demographic (age, economic mainstayground and so on that is the main purchasing group. get generalisations based on advertising strategy/common sense. 4. The 4 Ps of the Marketing commingle How are they heavy for that particular product? 5. Pricing strategy What tactics are used by the company? 6. ad - How does the company return its advertising budget? TV. Radio, local anesthetic/national press, billboards? both famous campaigns/catchphrases.

7. Weasel Words What arent the company telling the normal about their product? Safety issues/ health benefits/false or exaggerated claims? 8. SWOT analysis Strengths, Weaknesses, Opportunities and Threats of the product. 9. conclusion briefly tally the Reports findings. Content mustiness be the students declare work and any eviden! ce of plagiarism volition he harshly penalised. Each of the nine sections will be tag out of a maximum of 10% out the atomic number 6% on offer, with the stay 10% given for neatness of presentation, which includes: form of address Page, headings etc. The Report should be bound together (plastic over, cod back etc) Late submissions...If you want to get a profuse essay, erect it on our website: OrderEssay.net

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