Swot

Saravanaa Bhavan - market and Customer Service Plan Saravanaa Bhavan Restaurant SWOT epitome Rank Ordered July 2011 to June 2012 Strengths 1. Brand Well known by Indian Community for high quality vegetarian food, Brand cognizance: Unprompted 67% and prompted 83% 2. Price Reasonable and bring down than the competitors. 3. Location Located on high street, close to temple 4. elbow room Theatrical cooking which makes it unique among the competitors 5. Market Share 47% market share of target market (Indians) 6. Product - southeasterly Indian (72 dishes), North Indian dishes (46 dishes), Gujarati, Chaats, Sweets & Savories (25 varieties), Beverages & Quenchers, Bakery & Confectionery, Authentic, Tasty, Fresh and Aromatic. 7. Feasible- Online transportation and delivery options 8. Physical Evidence Indian movie music background, traditional crockery, ambience, staffs speaking regional language 9. Staff Chefs from India are highly skilled in speed & quality; service staffs as well as provide speedy service, productivity to sales being 33% to sales. Weakness 1.Customer Service Not attending to all sign up away customers during peak lunch hours, space very obstruct blocks the entry, Very curt customer service, 65% of customers are not satisfied. 2.

Mission Statement Not meeting the industry criterion requirement, lone(prenominal) 3 out of 9 essential components of a good mission statement found. 3.Objectives Not specific, not timed, not measurable and not achievable. 4.Promotion Medias not used widely, only 2% of target customer are c everyplaceed finished TV ads, no ads on local magazines, Online promotion is guide as it got negative feedbacks. Promotional tools not in use. 5.MKIS- Marketing information system is weak and not effective, not exact as there is no proper database management. 6.System Staffs over burdened with lot of responsibilities, leading to poor customer service, poor promotion. Not adequate resources allocated to perform promotional... If you want to get a full essay, order it on our website: Orderessay

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