Colgate

Colgate Group Assignment-WS 4













The toothbrush world has always been constantly ever-changing and adapting to the market. The competition picked up in the toothbrush market one time consumers realized that their oral health would dramatically improve, and dental bills would light if they use oral health carrefours at home. It was then that companies competed to be the leader in oral c be products. Toothbrush brands used different tactics to entice people to purchase their product such as advertising and product placement. The toothbrush companies pass on never worry about discontinuing any of their products because there will always be a consumer ready to purchase.

Consumer behavior is an ongoing change in the toothbrush category. Toothbrush consumers are bombarded with twofold brands and styles to choose from when they are shopping for a new toothbrush. The graduation toothbrushes made only came in one style. Today, toothbrushes offer many features such as: bristle typesetters case, angled neck, rubber apply massagers, color, handle grip, and/or brush size. Oral health hygienics is important to most consumers. They buy toothbrushes based on recommendations from their tooth doctor.



The dentist can recommend what type of product will be the best fit for them based on their individual need wide-cuty: size and shape of mouth, sensitivity of gums, and personal brushing style. slightly consumers are willing to try out different type of toothbrushes until he or she finds the best fit. Consumers might also be persuaded to purchase a toothbrush based on television set advertisements that showcase the features other toothbrush brands do not offer.

Changes that are occurring in the toothbrush category include the advertising and publicity of toothbrushes. The increased advertising has enhanced toothbrush visibility, which has increased consumer demand. The keep down media spending for this category, primarily on television advertising, was estimated to total $55 million in 1992 and...If you want to get a full essay, order it on our website: Orderessay



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