Mattel

2.1.1Strengths
Mattels able to come through and maintain strong relationships with another(prenominal) successful companies such as The Walt Disney Company in category 1950. In the competitive toy industry, Mattels able to gain agreement with major childrens companies (Gilbert et al., n.d.).
Besides that, Mattels has producing major fooled toys such as Barbie dolls, Hot Wheels, Fisher price and American Girls. All the branded are respected and certain by families around the world. Barbie dolls are the top girls brand widely distributed with more than $3.6 million in retail. Moreover, Hot Wheels are the brand of toy cars that able to attract many young boys and fiend fans to collect the toy cars (Gilbert et al., n.d.).
At the end of the third fundament in 2004, Mattels was increase 13% of dividend. This show Mattels has been profitable and planning for continue growing their business. Besides that, it increases Mattels shareholder value through the profits (Gilbert et al., n.d.).

2.1.2 Weaknesses
Mattels ingathering recall associated with the design of the Batman Batmobile and Batman Batmobile is harmful with the children.



This case make Mattels lost thousands of dollars associated with the lawsuits, liabilities and consumer appeal (Gilbert et al., n.d.).
The biggest hit out of Mattels is Mattels competitor giving up 2% of stock when Toys R Us decided to close its toy retailing market. It because Toys R Us lost $46 million in 2003 which set up US toy sales decrease 8.3% in blend in quarter of 2004 (Gilbert et al., n.d.).

Reference
Gilbert, J., Gorczyca, A., Innerebner, M., Kunselman, E., & Mead, A. (n.d.). Mattel Group Equity Valuation. Retrieved November 15, 2012 from http://mmoore.ba.ttu.edu/ValuationReports/Mattel.pdfIf you want to seduce a full essay, order it on our website: Orderessay



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