Global Market Research

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Global Market Research Case Study Analysis

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signalize the situation discussed in the case.
In the case study 3-2 of Sperry/MacLennan Architects and Planners specializing in recreational facilities, is in the process of developing a platform to export the orders services. It is intended to present the curriculum to the other directors at the first meetings in October. In their nonplus got region they are noticing Architectural services are viewing signs of averseing and S/M realizes that it moldiness seek newly marketplaces. The company is Canadian based, that specializes in recreational facilities. During the beginning stock was going good; the firm had multiple offices to assist in having a presence for all licensing requirements during the housing boom of that era. afterwards sometime the business slowed down, so much so that in the 1980s the company downsized to three partners Drew, Shelia Sperry, and John McLennan. While having the slow moments two employees were willing to stay with the company and not rase earn a pay check for a hardly a(prenominal) months. In 1983 Sperry was awarded the aquatics facility for the Canada games in Saint John. By having the planning and design work for the aquatic facility, things started to turn some.



creation wiser to the notion that tough times are always around the corner, their company being the ever presence in Canada, knew they would have to expand issueside of their native country to acquire more than business than just a few complexes a year.
send the key issues for the organization in your selected case.
Sperry/MacLennan is seeking to branch out its operation from its neighbors in the United States to across the pond in Europe. With the purpose of going global S/M must decide which is the best target market for which they specialize in. If the decision to expand is made in a saturated market or unneeded location it will set the company back. For this to happen market research must be applied, from...If you loss to get a full essay, order it on our website: Orderessay



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