Bankinter was founded in the year 1965 as a joint ship between Spains Banco de Santander and Bank of America under the reboot Banco Intercontinental Espanol, S.A.. The edges piss was changed to the current name in the year 1990. Bankinter went public in the year 1972 and was traded on the Madrid Stock Exchange. When founded, Bankinter operated as an industrial bank in Spain whereas the bank transformed itself into a commercial bank by the time it went public. Throughout the 1970s and 80s, Bankinter increased its presence in retail banking and medium-sized companies. Bankinter was ranked 107 when founded but is now considered one of the nip six Spanish banks. The company is considered a pioneer in offering telephone and internet banking in Spain. They also save a reputation of being the most technologically forward-looking bank in Spain according to the French competitor computer address Agricole.
According to Bankinters corporate website, the history of the bank is characterized growth over the years and the ability to capitalize on regulative changes, special situations and new securities industry niches (History of Bankinter).
Bankinter followed through with this dodging and took wages of the deregulation of interest on demand deposits and was the first bank to introduce Special Deposit accounts enabling the company to retroflex its balance sheet in the two years next 1987. Further changes in legislations led to the companys raise of investment funds in 1992 and mortgage loans in 1994. Introduction of mortgage loans allowed Bankinter to increase its balance sheet threefold in seven years.
Strategy
Bankinters strategy in the Spanish market can be attributed to its commitment to technology and the utilization of multi-channel strategy and multi-networks for distribution of financial products and services. By the year 2005, Bankinter operated in louvre customer divisions: individuals, corporations, small and medium-sized enterprises (SMEs), personal finance,...If you want to get a full essay, order it on our website: Orderessay
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