Marketing Notes

merchandising Notes nature and role of markets and trade - the role of merchandising in the firm and in society Marketing: A total system of interacting activities designed to plan, price, promote and distribute products to evince and potential nodes. Role of merchandise; -Find out what clients compulsion then attempt to satisfy their needs -Bring together the purchaser and seller -Generate revenue for the business - types of markets resource, industrial, intermediate, consumer, mass, niche Type of MarketCustomersDescription imaging agrarian firmsWhere the end product and sale of raw materials occurs Industrial collateral and tertiary firmsWhere goods that are purposed as supplies in the fag treat are traded IntermediateWholesalers and retailersWhere retail businesses purchase products that experience been produced by other organisations.

ConsumerIndividuals and householdsBusinesses sell their products directly to consumers Mass gigantic outlet of individuals NicheSmall target market - productionsellingmarketing orientation course Production: Taking orders and delivering goods, tension on producing goods, demand for goods is great than supply, Selling: Advertising and personal selling, tenseness on selling goods, demand is weaker, Marketing: Satisfying customers needs, emphasis on identifying customer needs through market research, establishing and advance customer relationships, teaching of the marketing concept, - the marketing concept customer orientation, relationship marketing Marketing Concept: Belief that the customer if at the center field of all business activities. Customer orientation: Marketing deci sions and practices found on customers need! s Relationship marketing: Developing long-run relationships with individual customers to create customer loyalty. - marketing planning extremity The process of developing, implementing and then controlling a series of processes that use up the development of marketing goals...If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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