Goal: Gain approval to begin construction of the TransCanada Pipeline
Objectives: increase awareness of United States citizens as to wherefore the TransCanada Pipeline is the by rightlys choice for the country.
Tactics: Create an culture website. Create kind media campaign. Use television ads.
Audience: The average Ameri fuel who is either undecided or uninformed on the TransCanada Pipeline. Also, those who are opposed, to that degree lack a solid understanding of the benefits that the Pipeline can bring the country.
Tactics:
Website
Create an informative website highlighting the benefits of authorise the TransCanada Pipeline, through the alternate route around the Ogallala Aquifer. Post fact-based information detailing how construction go away provide a advance to the economy, energy security, and the truth about environmental repercussions.
Post a weekly interview video from reliable sources from government officials and different supporters of the project.
Engage visitors by having them sign a support guestbook.
mixer Media Campaign
Post daily facts highlighting why the Pipeline is the right decision for America via Twitter and Facebook while driving viewing audience to the website.
Such as:
The TransCanada Pipeline will create up to 20,000 new jobs for American citizens!
Learn more here: website.org
further viewer responses
Television Ads:
Expose Americans, especially those in areas that will be directly affected by the Pipeline, to facts as to why America will be better off with the Pipeline. maneuver viewers to the website
illustration 1:
Show video of electro adulterateion oil color fields and conflict in the Middle easterly with a simple message detailing that we can cut oil dependence in places like that nearly in half by approving the pipeline. Would you rather count on Saudi Arabia for our most precious energy source?
Example 2:
Video of hardworking Americans in construction and oil related jobs and detail how the pipeline will boost the...If you indispensability to get a full essay, order it on our website: Orderessay
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