Intel Corporation: 1968 - 1997

Brief Summary

From Intels beginning in 1968, the phoner strategy was to push the gasbag of product design and to be the first to grocery store with the newest devices. By 1973, the company had the worlds best selling semiconductor product (1103 fluid dram chip). From 1979 into the 1980s the industry began to change as competition became fierce and the PC food market began to take hold. Intel executives later made a dramatic decision to exit the DRAM business and focus resources on the Intel invented microprocessors. In January 1997, Intel was ranked among the top five Ameri tin companies. For the or so part, Intels success had been due to its microprocessors. Notwithstanding the companys remarkable history and success, company executives worried about the challenges ahead. Almost thirty years later, the questions are, How can Intel increase and maintain its profits while sustaining or expanding its market share in an increasingly turbulent and aggressive market? and Where does Intel go from here?

The Issue at Hand

In 1997, Intel faced twain major cross-currents: the companys core business was becoming more segmental and its growth appeared to be slowing. Intel was still the leader in the microprocessor industry, and maintain its position as one of the most influential companies in the computer industry.



However, the unexpected explosion in the use of the network created uncertainty whether Intels technical trajectory would continue to be as lucrative as in the past. Furthermore, there was a widely held belief that processor power was not important for profits browsing.

The Internet was causing revolutionary changes in the computing industry. These changes presented both threats and opportunities to Intel. The primary driver of PC sales was shifting from express and faster microprocessors to the demand for Internet connectivity. With the Internet also came any(prenominal) potential opportunities which gave Intel...

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