Kudler Fine Foods

Kudler Fine Foods
BSA/310
July 26, 2011
Calvin Massey

Kudler Fine Foods
Kudler Fine Foods is a chain of scoop gourmet food for thought markets located in the San Diego County. Prior to possibleness the store, founder, Kathy Kudler, was the vice-president in marketing for a large defense contractor. worn out(p) from frequent traveling and stress of the business, Kathy relieved her stress done cooking. She later saw this as a big opportunity to open an upscale gourmet grocery store in San Diego. On June 18, 1998, the first Kudler Fine Foods opened in La Jolla. As of 2003, two more locations have opened in Del Mar and Encinitas. With approximately 8,000 square feet in each store, customers get out find the best in domestic and imported foods, much(prenominal) as baking products, fresh meats and seafood, cheeses, and specialty dairy products. To ontogenesis profits, Kudler Fine Foods wants to develop a Frequent Shopper Program. The program lead award points to loyalty customers, data track customer purchases, and increase efficiency.
The primary(prenominal) objective of the Frequent Shopper Program is to increase loyalty and profitability from Consumers. Kudler Fine Foods will offer live cooking demonstrations at store locations to show customers how to cook using certain foods.



To be invited to such events, consumers will receive training from famous chefs, food experts, and Kathy Kudler herself. Although, Kudler Fine Foods prefer to have events kept inside the store, customers whitethorn request to have a private cooking shape in the comforts of their own home for a footing premium. Furthermore, customers will be entered in contest with multiple shipway to win by bringing friends along. The more time a customer is at the store, the more profits will be made per visit, along with more visits to the store. With such events will hike up consumer loyalty and increase business.

Kudler Fine Foods new project is to track purchase activity of each individual customer and to set aside high valued...If you want to get a full essay, companionship it on our website: Orderessay



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