Ethel's Chocolate Lounge

Running head: URBAN OUTFITTERS CASE STUDY naval division 4: MARKETING A BUSINESS

Urban Outfitters Case fill Part 4: Marketing a bloodline
Cynthia Smith-Lewis
Dr. Degol Assefa
Introduction Business 100
June 2, 2011

1.Explain why Sears or Wal-Mart asshole non effectively create a trendy counterculture calculate.

The reasons why Sears or Wal-Mart cannot effectively create a trendy counterculture image is basically because trendy counterculture is somewhat creation unique or different going against the norm of society. another(prenominal) reason why these two cannot effectively create a trendy counterculture image is because they both are bombastic businesses and can deceive for less. Also Wal-Mart operates on a high leger paltry profit margin and the only way to do this is to be able to mass produce or cause your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they still mass produced items which they believe go away appeal to the general public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be represent effective and they wouldnt be able to keep up with the changing styles and trends.
Sears and Wal-Mart cannot create a counterculture image but they could definitely capitalize on a trend if it fits into the established core of their brand.



Also Sears and Wal-Mart may not want to for fear of losing the current core customers they already control established. Wal-Mart nor Sears has yet to compete with their other competitors. In fact, it will cost them more money to compete with any of the other big name distributors and they would have to raise their prices. Wal-Mart and Sears are known for their low and reasonable prices. According to Jeffrey Immelt he says that his environmental agenda is not about being trendy or moral. Its about accelerating economic growth (as cited in Douglas, E. (2007).

2.Could the big box stores sell merchandise identical to Urban Outfitters? Explain your...If you want to set down a full essay, order it on our website: Orderessay



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