Monday, December 17, 2012

Industry Analysis on Fast Food

Industry Analysis of the Fast Food Industry 1.A a couple of(prenominal) of the chief economic and business characteristics of the global fast- sustenance diligence atomic number 18 as follows: In the market harvest-home rate the evaluate food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. Under penetration barriers for the fast-food perseverance the main concerns would be the entry costs, location, capital cost, and licensing. For a business to have success they moldiness have the right location. Under exit barriers there ar land leasing, building leases, capital cost. 2.Some of the driving forces involve the quality of the food, price of the food, and the nutritional value. Some of the consumers that be vie an important role in fast food are women employed outside the home, two-earned households, higher income, and smaller size of the family. change magnitude food spending driven by population growth is just one way consumers will shape the proximo of the US food system. 3.Five forces: a.Rivalry among competitors- in the fast-food industry its who tooshie collar the food out the fastest. b.New entrants- the controversy is increasing due to not having many entry barriers. c. reticence products- there are many choices in the fast food industry leaving consumers with so many different choices.
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wherefore each individual fast-food restaurants needs to differentiate their product so people will want to come back for their product. For typeface what is it about Popeyes chicken vs. KFCs? d.Suppliers and buyers- in the fast-food industry if the buyers arent satisfied with the suppliers than they can easily switch their suppliers leaving the suppliers with a disadvantage. Also if suppliers cannot support something unique that only restaurants can get form them, therefore they have no power to keep that restaurants business. 4.A few factors that are critical to success in the fast-food industry are timeliness of the food, quality of the food, quantity of the food, and the... If you want to get a full essay, order it on our website: Orderessay

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