Business to Business

Business to Business Marketing MRK 425 ?A Group Project Announcement Fall 2005 targeting Submitted to: Mr. Edgard Baraket By: John Yunan Claude Outline I - Choice of the company/industry. II - uprise relationship III - Analysis of customer based A) cite of need B)Definition of the product-type needed. C)Developed detailed specifications. D)Search for equal suppliers. E)Acquisition and analysis of proposals and selection of suppliers. F)Selection of an order procedure. G) rating of product performance. H)Address the buy-class of this product/service. I)Address your clients buy center and other buyer behavior considerations. IV- Competition V - Build and maintain a strategic relationship targeting I - Choice: The home or work food saving is growing constantly nowadays and the need for specialized stray for the foodstuff is relatively increasing. Furthermore and for this reason, we have chosen the promotional material industry and specifically the carton one to apply on the B2B marketing scheme. The latter is a form business that sells products or provides services to other businesses.

A successful B2B marketing strategy can be a lot harder to achieve than one aimed at consumers. The decision-making process to purchase is usually much longer in the B2B world, often months rather than weeks. Whereas B2C campaigns are focused on immediate results, B2B campaigns usually concentrate on lead propagation and delivery over a period of time A - provider: Being a leader in its field, not all in Lebanon but also globally, Unipak (ISO 9001:2000) under Indevco Group has real customized packaging to satisfy individual customer needs. Package form follows four essential rules: ?Product protection ? High quality nook squaring for high-speed automatic machine ?Clear and attractive parcel of land printing for marketing use ?Attractive high subterfuge graphics for point of... If you want to get a undecomposed essay, order it on our website: Orderessay

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