Artemis Sportswear

The sports clothing manufactured by the company is marketed (a) under the company's own brand names and (b) under the brand names of other sportswear companies for which Artemis Sportswear Company produces sports clothing as a finished goods supplier. Contract production for other sportswear companies accounts for approximately 65 percent of the total production of Artemis Sportswear Company. The company sells its products under its own brand names through department stores, mass retailers, and specialty boutiques. The sportswear companies for which Artemis Sportswear Company provides finished products market the sports clothing department stores, mass retailers, specialty boutiques, catalogues, and their own retail outlets (Hoover's, Inc., Jones Apparel Overview, 2004; Hoover's, Inc., Kellwood Company Overview, 2004).

The quality of the company's products are rated highly by consumers, retailers, and sportswear companies purchasing finished goods from Artemis Sportswear Company

Productivity is defined as a measure of the rate at which output flows from the use of given amounts of the factors of production. When the factors of production are used in an efficient manner, a greater output is derived from a given level of inputs; therefore, productivity increases. By contrast, when the factors of production are used in an inefficient manner, a lesser output is derived from the given level of inputs, and, in this latter instance, productivity will fall. Productivity, thus, is the equivalent of the marginal product (Gordon, 2003).

Technology is one of the means by which productivity may be increased within an economy, an industry, or an organization. The introduction of new technology into industries tends to lower production costs in those industries, over the long-term. Technology, thus, is indispensable with respect to growth. With respect to natural resource requirements, it is said that society is "engaged in a race between technology and the exponentially rising demand for raw materials" (Heilbronner & Thurow, 2003, p. 26). With respect to most firms, an essential resource is human capital. Advances in technology enable organizations to utilize available human capital in more productive ways. Technology assists organizations to eliminate some of the limits to their ability to grow.

 

 

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