Analysis of a Visual Text

In todays world of advertise ment ads for identical overlapions argon tell at different groups of mass, depending on which snip you find them in. For congressman if were to fount in ESPN magazine for example those ads would be aimed more than towards men and teenage boys. If you were to look in widely distributed magazine those ads would be aimed towards women. When manufacturers come up with different ads for different groups of people it allows for that product to appeal to a wider array of people. There are galore(postnominal) aspects of these ads a company could change to do so, such as the scene in which the product appears, as well as the atmosphere that the ad shows. This can be seen by unsophisticated opening any two magazines and looking at ads for interchangeable products such as alcoholic beverages. Two ads that can be compared in order to show this are an Absolut Vodka ad from worldwide and the other an ad for Tequila from ESPN. In the center of the first ad which I got from Cosmopolitan magazine, appears an Absolut Vanilla flavored Vodka feeding nursing bottle. The bottle has a black-and-bluened ice look ab break it with gray writing. The lecture Absolut and Vanilla are in a bold holdardised font, underneath this appears a description of the alcoholic drink in a narrow more elegant font.

Underneath the bottle it self appears the set phrase Absolut Winter, in white outlined block-letters. All these aspects throw in the readers attention because they stand out against the background of this ad. Having the product being advertised in an ad stand out is something simple that is aimed towards all groups. The bottle of Absolut is plac ed upon a woody table with a trumpery to e! ither side fill with a mixture of iced afternoon tea and Absolut;... If you want to get a full essay, order it on our website: OrderEssay.net

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