Strategic Quality Management and Customer Satisfaction

Strategic feature Management and Customer Satisfaction MGT449January 24, 2011 Customer a feelment directly impacts any parenthood in a reckon of ways. Wal-Mart has a alteration of tools to concur and carry on happy clients. in that respect are a modification of ways that Wal-Mart follow client propitiation levels to ensure that the articulation stays productive and efficient using the Internet, using greeters, referrals and surveys (Worsham, R. 2010). Wal-Mart`s tools allow them to add nodes and keep satisfied customers through referrals. This is a direct result of having genial customers (Worsham, R. 2010). Because of practised advances, Wal-Mart provides websites that shooter valuable perspicacity on their customers needs, wants, and what customers expects in listen back for their business. Wal-Marts website address is printed on the customers receipt, encouraging customers the to go online to accede in customer satisfaction survey. There are questions on the website in general consisting of issues concerning the professionalism of the employees and military service of the company. Customers stool make comments nearly their service and fuck off at Wal-Mart. In this survey, customers pot request products that they would worry to ascertain offered. They can also educe ways the company may improve its service (Worsham, R. 2010).

SWOT Analysis The SWOT analysis for Wal-Mart is: 1. Strengths are globe a wide dispense network and stores. Wal-Mart is listed number haleness in revenues and profits. 2. Weakness is communication with the versed and external audience. Also customer does believe Wal-Mart has low prices scantily the customer also animadvert about the poor tone of some products. Wal-Mart is also having a hard time with countries deal China and their policies are rattling old. They need to update them. 3. Opportunities Wal-Mart has is during this recession Wal-Mart can reduce the cost of their justify and market these strengths to increase customer and revenues. If you want to get a full essay, order it on our website: Orderessay

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