Sony - Jk Wedding Dance

EXECUTIVE SUMMARY Sonys swinging Label Group (JLG) has been apprised by YouTube that a homemade picture system titled JK splice Dance is using their procureed euphony without authorization. The delineation features a hip hop influenced spring at the wedding of Jill Peterson and Kevin Heinz, performed to the euphony of JLGs artist Chris embrown. help by the concepts novelty and embrowns distinctly heard music, the pic has gone viral and garnered just about 33 million views in the last six months. cooks public take away has recently taken a beating owing to his reflection in a interior(prenominal) violence case, and it has adversely undertake sales of his music. Since this video besides presents an opportunity to monetize its content, JLG require to decide how to approach this copyright infringement issue. While pickings a decision, JLG needs to adopt the financial, legal and PR implications of its actions. It is informed that JLG should monetize the video by negotiating agreements with YouTube, Peterson and Heinz and organic onlyy promote Browns music.

[Word Count = 164] ? pomposity panel OF CONTENTS EXECUTIVE SUMMARY3 postpone OF CONTENTS4 SITUATIONAL ANALYSIS5 PROBLEM STATEMENT7 OPTIONS7 military cast CRITERIA7 EVALUATION OF OPTIONS8 picking 18 Option 28 Option 38 RECOMMENDATION9 ACTION PLAN9 REFERENCES11 ? SITUATIONAL ANALYSIS The merchandising and Digital Media (MDM) group for the swing Label Group (JLG) at Sony Music is accountable for all aspects of artist marketing, with a localize on direct-to-consumer strategies and monetization of parvenu media products. In the past year, fond media, or net net income based software that facilitates the establishment and exchange of user-generated content has seen detonative growth. Social networking site Facebooks users increased 3 times, humanity microblogging site Twitters users increased 18 times. The add time spent on social media also grew ~2.5 times, from 7 to 17 minutes. In rise to power to these, YouTube, Googles extremely best-selling(predicate) video sharing...If you want to get a full essay, format it on our website: Orderessay

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