Visual Communication

VISUAL COMMUNICATION
CORE DESIGN PRINCIPLES FOR DISPLAYING QUANTITATIVE INFORMATION phratry 13, 2006 STEPHEN FEW PERCEPTUAL EDGE

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© 2006 Stephen Few. None of this papers meaning may be altered in any agency or published in part without the review and plaudit of the author.

WHY VISUAL COMMUNICATION?

We experience the world preponderantly done our eyeball. Recognition of visions unique originator has led to the development of nearly(prenominal) new forms of visual communication. Our eyes argon now seen as valuable targets for visual fieldâ€"messages written in light that reach out to titillate our retinas and thus our mindsâ€"hoping to make an impression. Visual communication comes in many forms, many of which are designed to entertain us through moving images, such(prenominal) as film, television, and video games. Visual technologies such as these have become quite sophisticated, but some forms of visual communication remain primitive by comparison, artlessly attempting to deliver breeding that is far too important to be displayed so poorly. Graphsâ€"the visual representation of quantitative informationâ€"are often sad examples of a crude visual medium.



This is in particular sad, because the skills and technology needed to effectively present quantitative information in graphs are not complicated, but they remain high-minded nonetheless. Graphs were invented to bring meanings in quantitative data to light, which could not be discerned from a table of numbers. Whether you display data in a table or a graph should not be an arbitrary decision. They serve very different purposes. Tables work terrifically when you wish to look up particular value or you need precise values. Graphs, however, make meaningful relationships between values visible by giving them size, shape, and color. There is no sub for a well-designed graph when you wish to see or expire meaningful trends, patterns, and exceptions in quantitative data. Take a chip to study the table in Figure 1. If you want to receipt the...If you want to get a full essay, order it on our website: Orderessay



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