Swot Analysis Mas

Weakness
On the other hand, even though Malaysia Airlines have diminished diligence salute, effect from the good news behind the Asiatic economic recovery is that is has fueled strong traffic growth. The good-for-nothing news is that it has put pressure on cost of support and poke factor costs. MAS labor costs have arise by 25% since 2003 with further increase requested by both suppliers and labor (The MAS delegacy, 2006).
Opportunity
Based on The MAS Way: Turnaround Plan, Asian countries have pro-business labor legal philosophys compared with other regions. enchantment many Asian countries have strong unions, the labor law construct on the wholeows businesses much more flexibility in doing what they make to do to ensure their viability. The use of contract flight crews, advance limits on customer service staff, and limits on labor flexibility (the ability to move from one trouble to another) are all freedoms that would not likely be possible in the West. The labor law construct in Asia (except, perhaps, in Japan) has allowed airlines to keep cost growth in check as revenues have grown. This is where MAS labor has the hazard to move from one job to another job legally.
Threat
According to Iskandar bin Idris, one of the Malaysian stewards who working with capital of capital of Singapore Airlines.



He says that most of them prefer and will grab the opportunity to work with other Airlines companionship; this is because other Airlines, for example Singapore Airlines, they pay more than what MAS willing to pay.

Stake Holder 2: Management
Strengths
MAS cannot achieve is strategic vision without first executing a fast and sustainable turnaround. Over the past 3 months, the MAS anxiety team has developed a comprehensive and actionable cast to return the company to profitability and create a company that exceeds the expectations of its customers, employees and shareholders.
In developing this plan, we built upon the Boards recent turnaround initiatives and we interviewed hundreds of employees, managers and customers to clear up our...If you want to get a full essay, order it on our website: Orderessay



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