Rural Marketing

Rural foodstuffplaceing in india accounts for 70% population and 50% of nations GDP consituting a total income of $100 billion in 2010 elevates the level of significance should be given in expanding the market for agrestic india.It is a three step module jump with awereness,consumer engagement and finally retail contact.The dynamics of rural merchandising has changed over years so has the perception about brands.As the homespun YOUTH moving out from villages to near by cities and towns for facts of life and employment creating increase in awareness of brands.As the rural trade involves both urban and rural as it widely deals with barter of agricultural goods in urban areas and finished goods in rural areas.Along with the FMCG product brands the consumer durable goods brands taking their intiative in rural trade explains its prominance and adoptance.Innovations tend to be happened in the brands in order to batter challenges like pricing,distribution and packaging.630 billion rural population helping the marketers of almost MNCs and indian companies to develop different strategies in tapping this huge market.



Market reaping of 3-4% per annum gives enouragement to rural investors.for the future decade indian rural market is driven literally by indian markets hence it creates opportunities for the youngsters in terms of innovation in rural distribution and promotion,pricing sensitiveness and communication.Rural india buys goods for money not cheap goods which makes it profit making production line for marketers.As the agriculture increases it gives purchasing power for rural people in turn results in promotion of rural marketing .Service firmament plays an active and substanstiale role in it as BSNL and DTH as much network in rural areas than urban areas.If you want to stay a full essay, order it on our website: Orderessay



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