Google

Google


Table of contents
Introduction and Background2
Environmental Analysis2
organisational Culture4
Ethics6
Corporate Social Responsibility (CSR)7
strategic Management8
Organizational Structure and Design11
Alignment13
concomitant 115
Appendix 216
Endnotes19


Introduction and Background
Google has established itself as a household name, as the largest internet search locomotive and advertisement corporation in the world.
Since the confederacys macrocosm in 1997, it has grown significantly. As it stands, the company has 23 jillion dollars in revenue, and 6.5 billion dollars in profits. They currently employ oer 20,000 employees throughout the world.
This is a new type of organization that relies on innovation and new technological advancements to continue their rapid growth. Currently, the company offers several different types of services available on their website, aside from advertisements and internet search capabilities: Google maps, telecommunication, news, email, and Google books.



The companys founders, Larry Page and Sergey Brin, are still with the company, acting as President of Products and President of applied science; furthermore, they are part of the senesce of Directors along with Eric Schmidt, Chairman of the Board and Chief Executive Officer (refer to Appendix A). They believe that way on their drug users is the key to their success. Page and Brin believe that better, and faster user interface assists in keeping up with users needs. This philosophy has allowed Google to remain competitive with companies such as rube and Microsoft. Furthermore, this principle has encouraged investors to return a very bankable return rate for shareholders, with a 26.3% annual rate for uttermost five years. Additionally, Google continues expansion into new territories, such as unsettled telecommunications; their recent launch of Google Phone has further improved the companys image, and made Google even more recognizable than before....If you urgency to get a full essay, order it on our website: Orderessay



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