Doorguard Case Study

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Case Study 1: DoorGuard
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Background
Steven Harris developed the idea for DoorGuard, a magnetic door panel to protect car doors against dents and scratches from abandoned cars. The product is to be made of a foam panel called Mini-Cell 200, magnets, and has a cable attached to it for protection against theft.
Strengths
The panel is practicable in the sense that it was thin, lightweight, impact resistant, and able to be trilled up. Having the panels with magnets on the back made it easy to use, and the cable that was attached and locked in the car provided the ease-of-mind from the product being stolen. Besides the applicatory aspects Harris extended his idea towards marting by having the material be compatible for printing advertisements on.
Weaknesses
The price of the product is a major source of weakness. 30 dollars for each door guard leaves the crisscross market unclear. The product is too high-ticket(prenominal) for companies to give away as a promotion item, and seen as too expensive for older cars that already had dents and scratches. The specific market of naked as a jaybird cars centre less sales.
Opportunities
While the new car market is specific, it as well shows opportunity. Harris can capitalize on the fact that the United States had new car sales totaling 9,853,000.



By capturing 5% of this market DoorGuard has the likely of 6,100,000 sets sold.
As the United States is slowly coming out of recession, multitude are still looking for ways to protect their investments. DoorGuard would unfold a fairly inexpensive way for a client to prevent future damage expenses

Threats
There are no products like the DoorGuard currently available on the market. This causes incredible perplexity for the customers interest in the product.
Market
The main market DoorGuard is targeted towards is people that tardily purchased a new car whose value is over 15,000 dollars. This market had a sales total of 9,853,000 last year. People who have new cars usually have the...If you want to get a full essay, order it on our website: Orderessay



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