Customer Analysis Issues

Option #2
Goods Of Desire: Customer Analysis Issues

Proposal
Goods Of Desire (G.O.D.) is a lifestyle brand based in Hong Kong, which provides eastern derived lifestyle concept productions, such as furniture and tablewargon. Products are shake up by age-old Oriental traditions, and the company implants them into modern lifestyle.
Introduction
Issues on consumer behavior when merchandising G.O.D., will be addressed in this paper. Topics such as relationship marketing, consumer information search strategy, product category knowledge and consumer attitudes will be discussed, along with managerial implications.
Relationship Marketing
Except for products and services targeted at business incorporated as end nodes, relationship marketing is also inbred and can be utilized for products and services targeted at consumers. To observe existing customers happy and satisfied intimately the products and services provided is incisively as important as attracting new customers. And it is critical for the company to be successful in long term. (Collins) Relationship marketing for company targeted primarily at consumers themselves is just like act existing customers into potential business partners.



If customers are happy about the services and products, they are very likely to come back end again for them in the future and will also root on the company to others. In this case, these existing customers helped gaining the company new customers as well as providing the company a stable customer base. A good shopping experience and satisfactory purchases are things that customers are looking for. As a customer at a furniture store, it is important that he/she could return or exchange the product if it does not look good or fit into their room, and prompt delivery is expected. Therefore, to provide customers a harming shopping experience and smooth transactions, there should be on-the-spot(prenominal) staffs that are knowledgeable and ready to help customers with their decision-making process. Return and...If you desire to get a full essay, order it on our website: Orderessay



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