Company Analysis

I.Factual Summary:
1. Baxton Technology manufactures surface automotive hoists which ar used by garages, service stations and other relate shops to lift cars for servicing.
2.

Marketing scheme:
II. Case Problem/ luck:
In order to maintain its fast growth and its chump image, Baxton Technology has two opportunities. One is adopting a market sagacity strategy and stay focused on the untapped U.S. potential. The uphold opportunity is follow a market developing strategy to expand its business in Europe. If it adopts the market penetration strategy, should it appeal the US market by means of the establishment of a gross revenue office or through enhanced joint efforts with its ongoing distributor? If entering Europe is desired, should Baxton Technology start with licensing or joint venture agreement with Bar Maisse or through direct investment? Baxton must consider many facts in order to understand this situation, including the potential European market surround as well as the size and scope of the would-be(prenominal) entrance to that market. Most importantly, Baxton will need to reassess what their companys strengths and weaknesses are, and how they rifle into the global vehicle-lift business.




SWOT Analysis:
Strengths:
- Superior in design, quality, ministration of installation, safety features a five-year warranty over its competitors
- The sales propel is knowledgeable enough to sell, install and service the units
- Efficient personalized selling
- Received approval from service companies such as Canadian Tire and Goodyear
- Four patents on the Baxton Lift
- Baxton Technology distributes its products based on the specific needs of its customers
Weaknesses:
- Baxton Lift was sold 5-20 percent more expensive than its competitors
- Low market share
- Not as preponderant as some competitors
- The distribution network of the company is non vast
Opportunities:
- Entering the European market
- Expanding sales onto the...If you want to get a full essay, order it on our website: Orderessay



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