Swot Analysis

Indian Retail Industry India is one of the 10 largest retail markets in the world. Comprising of organized and unincorporated sectors, India retail industry is one of the speedy growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, nevertheless with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. Major Retailers in India * Pantaloon * Tata Group * RPG Group * Reliance * AV Birla Group SWOT Analysis Strengths - * High Employment opportunities * Consumers get value for their cash * Current Indian population consists of large number of late people with median age of 24 years. So they ar going to be the key growth drivers. * Contributes to large denture investments in the real estate sector so that it sewer construct the retail businesses.

Weaknesses - * Retail drawing strings in India be smaller than those in the developed countries * The volume of sales in Indian retailing is also very low * Retail companies lease to pay high rentals for real estate which are closing in turn of profits Opportunities- * Rapid economic growth * Potential untapped market * Abundant availability of skilled laborers * Low cost of operations in Tier 1 and Tier 2 cities * India is desist emerging as the Retail Hub for top brands Threats- * Difficult to posterior all segments of society * Labor rules and regulation are also non followed in the organized retails * Inadequate infrastructure * Ownership of retail chain is allowed only to the extent of 49% but without FDI, the sector is deprived of access to foreign technologies and faster growth * Dissimilarity in consumer groups * The evaluate structure in India favors small retail business * Competition from unorganized sector If you want to get a full essay, vow it on our website: Orderessay

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