Pestel

The current analysis of the pharmaceutical industry should stand as support for Pfizer Romania, one of the main players of the mart place, as a all overseas pharma producer affected by the late evolutions of the market in Romania. The pharmaceutical industry has registered significant growth over the past decade in all its segments, reaching a contribution of over 1% to the GDP (2010). Although domestic producers of medicines argon a few, they expanded their production capacities, while the big players in the pharmaceutical industry collect entered the market in Romania by acquiring local producers or opening branches. The total add together of drug manufacturers present on the market in Romania is significantly (184), but the top 10 players represent almost 60% of this market.  Turnover | 2010| 2011| | RON mn| % of total| RON mn| % of total| Sanofi-Aventis| 877| 9.6| 844| 8.6| Hofmann la Roche| 836| 9.2| 839| 8.6| Novartis| 551| 6| 683| 7| Pfizer| 615| 6.7| 594| 6.1| GlaxoSmithKline| 557| 6.1| 592| 6| Servier| 477| 5.2| 486| 5| Merck&Co| 422| 4.6| 455| 4.6| AstraZeneca| 338| 3.7| 403| 4.1| Daiichi-Sankyo| 334| 3.7| 353| 3.6| Abbott| 252| 2.8| 295| 3| Other producers| 3860| 42.3| 4256| 43.

4| Total| 9119| 100| 9800| 100| The market of drug distribution is restricted to a small digit of players. Despite the difficulties encountered by the pharmaceutical industry from early crisis of 2008, retailers have continued to invest in expanding storage capacity. Retail care has grown at a rapid pace in pre-crisis period (between 2002 and 2007). In the pharmaceutical industry, retail is the game largest indorser to the GDP, after drug producers. The market for pharmaceuticals has increased by 25% compound annual growth rate (CAGR) between 2002 and 2007. Since the second half of 2007, the market has entered a period of stagnation for nearly three years. The reasons behind these dynamics... If you want to get a wide of the mark essay, order it on our website: Orderessay

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