Ford Pinto Case

On June 9, 1978, the Ford Motor Company agreed to cogitate 1.5 million Ford Pinto, all of the 1971 through 1976 models. The recalls were meant to upgrade the cars to the primitively proposed shielding and reinforcements. Fords recall came after old age of doubt that was cast on the severity of the defects of Pinto. During the volume sales of 2.2 million vehicles within its eight years on the market, the reports of the five hundred to 900 deaths as a result of rear-impact-related fuel tank fires in the Pinto, were not deemed significant or substantially different from that of vehicles by Fords competitors. Despite such arguments, it was the go through and the reputation of the company that took a brutal hit. The company was long plagued with the image that it cared more for profits than anything, which caused customers to become interested in extraneous and competing brands. The Pinto case was a painful lesson for both Ford and the some other car companies, and lead to a few industry changes and regulations. The American automotive industry began in the 1890s and quickly evolved to be become the largest automotive produce through its mass-production business model.

plain though the industry began with hundreds of manufacturers, by the end of the 1920s, it was dominated by three large companies General Motors, Ford and Chrysler or the double Three, as they are famously known. Within the 1950s, the industry started to supply more imports to enter the market and by 1969, the share of the imports within the US market had grown substantially, with the Volkswagen Beetle and Toyota being the nigh popular brands. To combat this increased competition, domestic producers started producing new brook and sub-compact cars, such as the Ford Pinto, the Maverick and the Chevrolet Vega. Of all these saucily domestic cars, the Ford Pinto was the one that garnered all the attention, none of which was good. possibly a little blurb about the cases and such? In 1968, Ford decided to build the Pinto on a... If you want to get a full essay, order it on our website: Orderessay

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