Buying Behaviour

A COMPARATIVE STUDY ON purchase demeanour OF CONSUMER FOR INDIGENOUS produce vis-à-vis INTERNATIONAL PRODUCT Submitted for the partial fulfilment of the requirement for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY PRAVIN TRIPATHI PGDM 1 2OO8-10 BATCH Department of management prove OF MANAGEMENT EDUCATION, [pic] CONTENT ABSTRACT CHAPTER 1- INTRODUCTION, NEED OF STUDY, BACKGROUND CHAPTER 2- RESEARCH METHODOLOGY CHAPTER 3- descriptive WORK OF SUB TOPICS CHAPTER 4- DATA ANALYSIS AND INTERPRETATION CHAPTER 5- CONCLUSION & SUGGSESTION BIBLIOGRAPHY ANNEXURE- DECLARATION We the students of PGDM IST year, 2ND semester of INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD, Ghaziabad, 2008-10 batch, hereby declare that the Winter Project makeup titled A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF CONSUMER FOR INDIGENOUS PRODUCT vis-a-vis INTERNATIONAL PRODUCT is the outcome of our own work and the same has not been submitted by any Institute for the award of any degree or any Professional diploma.

Date: ---------------------------- PRAVIN TRIPATHI ABSTRACT The first and most objective of our study is comparative study of consumers buying behavior regarding innate and imported products. The study of consumer behavior is the most important agent for marketing of any goods and services. The consumer behavior suggest how individual, groups and organization select, buy, exercise and dispose of goods, services, ideas or experience to satisfy there unavoidably and wants. It also clues for improving or introducing products or services, setting price, devise channels etc. Since liberalization 100% FDI is... If you want to get a full essay, order it on our website: Orderessay

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