Media and Politics: Agenda Setting and Framing

How has media influenced public perception of policy-making figures, issues, and institutions? Through agenda lay and framing, media has the power to set the agenda for political discussion by providing public attention to political figures, issues, and institutions. In addition, the media can soma political agendas by influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999) Agenda ambit and Framing semipolitical Figures and Candidates In campaigning, media coverage plays a large affair for candidates. They use the media to launch their name heard and image seen. well everything a candidate does is ge ard toward the media, especially television (Stuckey, 1999, p. 99) Candidates make appearances on talk shows, televise town hall meetings, and vex conferences. Their agenda is not the issues they present or their positions on them, save to gain media attention. If the candidates do not present interesting visuals or dramatic news, than the media can pull the plug from underneath them. The media has a good deal of discretion over how individuals are allowed to personate themselves (Ginsberg, Lowi & Weir, 1999, p. 298). In addition, the media has control over how they portray an individual. Thus, political figures are framed by the media.

The media can set the image for a political figure or candidate, sealing their approval or disapproval for them and cementing that image toward the audience. The media can make certain political figures or candidates and their traits more salient or prominent than others. Therefore, the media has enormous influence on how people perceive political figures. Political issues The media provides the public political issues, which sets the agenda for political discussion. In system the media tries to attune themselves to the interest of the public, but in most instances the media severs as conduits for agenda-setting efforts by competing groups and forces (Ginsberg, Lowi & Weir, 1999, p. 298). To... If you want to get a full essay, cabaret it on our website: Orderessay

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